Maila Nurmi (December 11, 1922 – January 10, 2008) was a Finnish-American actress who created the campy 1950s character Vampira. She portrayed Vampira as TV's first horror host and in the Ed Wood cult film Plan 9 from Outer Space. She is also billed as Vampira in the 1959 movie The Beat Generation where she plays a beatnik poet.
The idea for the Vampira character was born in 1953 when Nurmi attended choreographer Lester Horton's annual Bal Caribe Masquerade in a costume inspired by Morticia Addams in The New Yorkercartoons of Charles Addams. Her appearance with pale white skin and tight black dress caught the attention of television producer Hunt Stromberg, Jr. (1923–86), who wanted to hire her to host horror movies on the Los Angeles television station KABC-TV, but Stromberg had no idea how to contact her. He finally got her phone number from Rudi Gernreich, later famed as the designer of the topless swimsuit. The name Vampira was the invention of Nurmi's husband, Dean Riesner. Nurmi's characterization was influenced by the Dragon Lady from the comic strip Terry and the Pirates and the evil queen from Disney's Snow White and the Seven Dwarfs.
On April 30, 1954, KABC-TV aired a preview, Dig Me Later, Vampira, at 11:00 p.m. The Vampira Show premiered on the following night, May 1, 1954. For the first four weeks, the show aired at midnight, moving to 11:00 p.m. on May 29. Ten months later, the series aired at 10:30 p.m., beginning March 5, 1955. Each show opened with Vampira gliding down a dark corridor flooded with dry-ice fog. At the end of her trance-like walk, the camera zoomed in on her face as she let out a piercing scream. She would then introduce (and mock) that evening's film while reclining barefoot on a skull-encrusted Victorian couch. Her horror-related comedy antics included ghoulish puns such as encouraging viewers to write for epitaphs instead of autographs and talking to her pet spider Rollo. She also ran as a candidate for Night Mayor of Hollywood with a platform of "dead issues". In another publicity stunt, KABC had her cruise around Hollywood in the back of a chauffeur-driven 1932 Packard touring car with the top down, where she sat, as Vampira, holding a black parasol. The show was an immediate hit, and in June 1954 she appeared as Vampira in a horror-themed comedy skit on The Red Skelton Show along with Béla Lugosi, Peter Lorre and Lon Chaney, Jr.. That same week Life magazine ran an article on her, including a photo-spread of her show-opening entrance and scream (June 14, 1954, pp. 107, 108, 110).
When the series was cancelled in 1955, she retained rights to the character of Vampira and took the show to a competing Los Angeles television station, KHJ-TV. Several episode scripts and a single promotional kinescope of Nurmi re-creating some of her macabre comedy segments are held by private collectors. Several clips from the rare kinescope are included in the documentaries American Scary and Vampira: The Movie.
In 2007, the kinescope film of Nurmi in character was restored by Rerunmedia, whose restorations include The Ed Sullivan Show and Dark Shadows. The restoration utilized the groundbreaking LiveFeed Video Imaging process developed exclusively for the restoration of kinescopes. The restoration was funded by Spectropia Wunderhaus and Coffin Case.
A reconstructed episode of The Vampira Show was released on DVD by the Vampira's Attic web site in October 2007. The release imitated a complete episode by using existing footage of the show combined with vintage commercials believed to have been directed by Ed Wood and the full-length 1932 feature film The Thirteenth Guest.
Nurmi made television history as the first horror movie hostess. In 1957, Screen Gems released a syndicated package of 52 horror movies, mostly from Universal Pictures, under the program title Shock Theater. Independent stations in major cities all over the U.S. began showing these films, adding their own ghoulish host or hostess (including Vampira II and other lookalikes) to attract more viewers.
Nominated for an Emmy Award as 'Most Outstanding Female Personality' in 1954, she returned to films with Too Much, Too Soon, followed by The Big Operator and The Beat Generation. Her most notable film appearance was in Ed Wood's camp classic, Plan 9 from Outer Space, as a Vampira-like zombie (filmed in 1956, but released in 1959). In 1960 she appeared in I Passed for White andSex Kittens Go to College, followed by 1962's The Magic Sword. The classic clip from Plan 9 from Outer Space featuring Vampira walking out of the woods with her hands pointing straight out was used to start the original opening sequence of WPIX Channel 11 New York's Chiller Theatre in the 1960s.