TODAY IN NETWORK AWESOME MAGAZINE
As much a work of art as any record label could ever be, 4AD was a collaboration between two dudes with arty names: Ivo Watts-Russell and Vaughan Oliver. The label was started in 1980 when Watts-Russell was given the opportunity to start a label with a small budget dolled out from his bosses at Beggars Banquet - then a successful chain of record shops in London.  He and co-worker Peter Kent together released their first 7” and named the label “Axis”. But there was a problem: there was already a label called Axis. In one of those fateful snap judgments, they changed the name of the label to 4AD and much to everyone’s surprise it caught on almost immediately. Ivo Watts-Russell quickly showed a penchant for savvy A&R work, releasing singles that year by a host of up and comers including Modern English and this other band, some skinny guys called Bauhaus.
Whatever it is that drives a scene - or even a whole subculture – quite a few of the bands that Ivo signed had it. He seemed to have a knack for working with a diverse roster of bands to develop some of the best material regardless of genre. In 1983 4AD released albums ranging from the bombast of The Birthday Party, the ephemeral Cocteau Twins, and emerging pop-stars Modern English. Despite it all though, the label began to develop an overall sound. Of course, Watts-Russell never really had any of that in mind but we humans love to classify stuff.
Jason Forrest is CEO and Creative Director of Network Awesome. He's been an electronic musician for over 11 years and has traveled almost everywhere in the world. He invented and developed the iOS app Star6 and aided in the development of both Buddha Machine apps. In addition to that he runs 2 record labels, Nightshifters and Cock Rock Disco - so he's a busy guy. His new album "The Everything" was released in April 2010 on Staatsakt. Grab it here and Follow him on Facebook here and contact him via the Network Awesome About page!
It’s a common rule of the Internet that many of its horrid aspects wilt when deprived of their anonymity. Yes, YouTube comments are vastly, overwhelmingly stupid, but the reason that you don’t see a similar level of idiocy at a movie theater is because there’s a severe social penalty to being such a prat in public. Anonymity isn’t the issue -- we all know people who are pleasant in public but raging psychotics on Facebook -- but proximity is. Without a compelling emotional reason, most people have a tough time being purposely boorish to someone who’s right in front of them. This is not particularly the case with the Westboro Baptist Church...
Joe DeMartino is a Connecticut-based writer who grew up wanting to be Ted Williams, but you would not BELIEVE how hard it is to hit a baseball, so he gave that up because he writes words OK. He talks about exploding suns, video games, karaoke, and other cool shit at his blog. He can be emailed at email@example.com and tweeted at @thetoycannon. He writes about sports elsewhere. The sports sells better.