The mainstream media's coverage of hippie life in the Haight-Ashbury drew the attention of youth from all over America. Hunter S. Thompson
labeled the district "Hashbury" in The New York Times Magazine
, and the activities in the area were reported almost daily.
The Haight-Ashbury district was sought out by hippies to constitute a community based upon counterculture
ideals, drugs, and music. This neighborhood offered a concentrated gathering spot for hippies to create a social experiment that would soon spread throughout the nation. 
The opening of the Psychedelic Shop on January 3, 1966 offered hippies a spot to purchase marijuana and LSD, which was essential to hippie life in Haight-Ashbury. 
With the Psychedelic Shop located in the heart of Haight-Ashbury, the entire hippie community had easy access to drugs which was perceived as a community unifier. Thus, groovy and beautiful relationship could be formed by the binding experience of drugs. 
The neighborhood's fame reached its peak as it became the haven for a number of the top psychedelic rock
performers and groups of the time. Acts like Jefferson Airplane
, the Grateful Dead
and Janis Joplin
all lived a short distance from the intersection. They not only immortalized the scene in song, but also knew many within the community as friends and family. Another well-known neighborhood presence was The Diggers
, a local "community anarchist" group known for its street theatre
who also provided free food to residents every day.Main article: Summer of Love
During the "Summer of Love", psychedelic rock music was entering the mainstream, receiving more and more commercial radio airplay. The Scott McKenzie song "San Francisco (Be Sure to Wear Flowers in Your Hair)," written by John Phillips of The Mamas & the Papas, became a hit single in 1967. The Monterey Pop Festival in June further cemented the status of psychedelic music as a part of mainstream culture and elevated local Haight bands such as the Grateful Dead, Big Brother and the Holding Company and Jefferson Airplane to national stardom. A July 7, 1967, Time magazine cover story on "The Hippies: Philosophy of a Subculture," an August CBS News television report on "The Hippie Temptation" and other major media interest in the hippie subculture exposed the Haight-Ashbury district to enormous national attention and popularized the counterculture movement across the country and around the world.
The Summer of Love attracted a wide range of people of various ages: teenagers and college students drawn by their peers and the allure of joining a cultural utopia; middle-class vacationers; and even partying military personnel from bases within driving distance. The Haight-Ashbury could not accommodate this rapid influx of people, and the neighborhood scene quickly deteriorated. Overcrowding, homelessness, hunger, drug problems, and crime afflicted the neighborhood. Many people simply left in the fall to resume their college studies. On October 6, 1967, those remaining in the Haight staged a mock funeral, "The Death of the Hippie" ceremony, to signal the end of the played-out scene. Mary Kasper explained the message of the mock funeral as follows: