Great look at one of the world's best art institutions. Worth your time
Curated by Jason Forrest
Total Runtime: 0:59:26
Wolff Olins' chairman Brian Boylan and creative director Marina Willer feature in this BBC Culture Show special talking about the ground-breaking Tate brand, created in 2000 by Wolff Olins. The programme, dedicated to Tate Modern's 10th birthday, seeks to understand how the institution has become one of the most successful modern art museums in the world. Brian and Marina, along with Sir Nicholas Serota, and artists Tracey Emin, Grayson Perry and Rachel Whiteread explain to art critic Matt Collings how the organisation set about realising its ambition to revolutionise the way people perceive art.