Doc - Marshall McLuhan

Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.[1][2]
McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented.[3] Although he was a fixture in media discourse in the late 1960s, his influence started to wane in the early seventies.[4] In the years after his death, he would continue to be a controversial figure in academic circles.[5] With the arrival of the internet, however, there was renewed interest in his work and perspective.[6][7][8]
http://en.wikipedia.org/wiki/Marshall_McLuhan